Fashion

Hard light, styled figures, brand energy.

The art direction

Shot like a luxury fashion campaign that happens to be set here. One or two styled figures placed with intent, holding a deliberate pose, dressed in a single strong colour or clean monochrome that cuts against the building's palette. Hard directional light, crisp-edged shadows falling across the architecture, deep contrast, glossy highlights on skin and surface. Confident graphic composition that treats the building as a backdrop rather than the subject, with clean uncluttered space for a logo. Expensive and deliberate, never soft or casual.

That paragraph goes to the model with your renders, alongside whatever you write in your own words. It sets the light, the lens and the grade. It never touches the building: storeys, massing, materials, window rhythm and landscaping stay exactly as the architect drew them.