VantageKV
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Real estate key visuals

The key visual your launch is built on, made from the render you already have

Every off plan campaign needs one image that sells the life before the building exists: the hoarding, the brochure cover, the launch post. Traditionally that means a photo shoot you cannot do yet, or a CGI that looks like a CGI.

VantageKV starts from your architect’s render and photographs it as if it were finished: golden hour on the facade, a family on the lawn, a swimmer in the pool. The building is reproduced exactly, storey for storey and material for material. Only the light, the life and the moment are new.

From render to key visual in three steps

  • Upload. One to four renders of the project, and a reference photo for mood if you have one.
  • Describe the moment. One sentence: who is there, what they are doing, what time of day it is.
  • Choose a look. Editorial, family life, resort living and more. Each is a written art direction, not a filter. Four finished key visuals arrive in about three minutes.

The architecture never changes

The render defines the building. Storeys, massing, facade materials, window rhythm and landscaping are reproduced from your CGI, and every prompt ends with an instruction to keep the architecture exactly as rendered. A key visual that changes the building is a key visual a developer cannot use, so this is the rule everything else works around. How VantageKV works

Every format a campaign needs

  • 16:9. Web, hoarding, video cover
  • 21:9. Billboard, banner
  • 3:2. Brochure, print
  • 4:5. Instagram feed
  • 1:1. Square social
  • 9:16. Stories, reels, mupi

Generated natively at 1K, 2K or 4K, and 4K can be enlarged to 8K for large-format print.

Renders in, key visuals out

Real runs: the render as it came from the architect, and the key visual made from it.

The renderArchitectural CGI render before VantageKV: Same blocks, same lawn. Now it is somewhere to grow up.
The key visualReal estate key visual made with VantageKV from the render: Same blocks, same lawn. Now it is somewhere to grow up.
Same blocks, same lawn. Now it is somewhere to grow up. Brief: “three girls sprawled on a picnic blanket on the lawn at golden hour, laughing, unposed, keep the buildings exactly as rendered”
The renderArchitectural CGI render before VantageKV: Same villas, same street. Now every window is lit at blue hour.
The key visualReal estate key visual made with VantageKV from the render: Same villas, same street. Now every window is lit at blue hour.
Same villas, same street. Now every window is lit at blue hour. Brief: “the corner villa at blue hour, every window glowing warm, long exposure sky streaking overhead, wet street, keep the villas exactly as built”
The renderArchitectural CGI render before VantageKV: Same villas, same court, same palms. Now it is a campaign.
The key visualReal estate key visual made with VantageKV from the render: Same villas, same court, same palms. Now it is a campaign.
Same villas, same court, same palms. Now it is a campaign. Brief: “tennis at golden hour, whites, keep the villas exactly as rendered”
The renderArchitectural CGI render before VantageKV: Same buildings, same lake. Now someone lives there.
The key visualReal estate key visual made with VantageKV from the render: Same buildings, same lake. Now someone lives there.
Same buildings, same lake. Now someone lives there. Brief: “a quiet morning by the lake, one resident reading, soft and premium”
The renderArchitectural CGI render before VantageKV: Same room, same light. Now a family lives there.
The key visualReal estate key visual made with VantageKV from the render: Same room, same light. Now a family lives there.
Same room, same light. Now a family lives there. Brief: “a family playing on the rug at sunrise, warm and unposed, keep the room exactly as rendered”
The renderArchitectural CGI render before VantageKV: Same house, same light. Now someone is coming home.
The key visualReal estate key visual made with VantageKV from the render: Same house, same light. Now someone is coming home.
Same house, same light. Now someone is coming home. Brief: “a couple arriving home at golden hour, understated and premium, keep the house exactly as rendered”

Questions

What is a key visual?

A key visual is the single image a property campaign is built on: the hero shot on the hoarding, the brochure cover, the launch post. It is the render turned into a photograph someone wants to live in.

Does it change my architecture?

No. The render defines the building and every prompt ends with an instruction to keep the architecture exactly as rendered. Storeys, massing, facade materials, window rhythm and landscaping are reproduced from your CGI. Only light, weather, people and mood are new.

How long does one take?

About three minutes from dropping in a render to finished key visuals, one, two or four at a time, including the time Claude spends writing the art direction.

What resolution do I get?

1K, 2K or 4K, generated natively rather than upscaled. Any key visual can then be enlarged to 8K for print and hoardings.

Can I direct the camera and the light?

Yes. Height, facing and distance are chosen from a viewfinder that shows what the camera would actually see, and the sun's direction, flare, shadows and clouds are picked the same way. Both are passed through as non-negotiable.

Make your launch key visual. Free.

No card neededEvery look includedKeep what you make
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